摘要
Abstract
Nowadays,the process of global economic integration is accelerating,and the competition in the cultural market is becoming more and more intense.Consumers'requirements for advertisements and design works have long been not limited to information transmission,and they are more eager to get unique cultural experiences from them.In this context,the integration of advertising photography and computer graphic design is urgently needed to meet the new market demand and enhance the competitiveness of works with cultural innovation.The article discussed the cultural innovation of advertising photography in computer graphic design,explained its important value,analyzed the current problems,and put forward innovative methods from different aspects,aiming to promote the deep integration of advertising photography and computer graphic design at the cultural level,and provide theoretical support and practical guidance for the development of the industry.关键词
广告摄影/计算机平面设计/文化创新Key words
advertising photography/computer graphic design/cultural innovation分类
信息技术与安全科学
