世界竹藤通讯2025，Vol.23Issue(3)：99-106,8.DOI:10.12168/sjzttx.2025.04.24.001
AIGC赋能地方旅游文创产品个性化定制与销售
AIGC Empowers Personalized Customization and Sale of Local Cultural and Creative Tourism Products:A Case Study of Southern Sichuan Bamboo Sea
杨婉婷 1张玲玉1
作者信息
- 1. 四川轻化工大学机械工程学院 四川 宜宾 644000
- 折叠
摘要
Abstract
To solve the problem that the insufficient innovation of traditional bamboo woven products leads to weak market competitiveness and stagnant sales of local cultural and creative tourism products in the Southern Sichuan Bamboo Sea,this study proposes a personalized customization and sale model for cultural and creative products by integrating Artificial Intelligence Generated Content(AIGC)technology with sentiment analysis.Sufficient consumer reviews on bamboo woven products from various e-commerce platforms are collected using Octoparse,and ROST CM6 software is employed to extract high-frequency keywords and conduct sentiment analysis,thereby constructing a consumer preference database.Subsequently,AIGC instructions are generated based on the database information to guide the generation of personalized customization plans.Finally,a mini-program platform for cultural and creative product sales is established to achieve a closed-loop sales model that integrates product ordering,production scheduling,and distribution.The research demonstrates that the generation of cultural and creative bamboo woven product designs using AIGC technology and sentiment analysis can significantly enhance design efficiency and innovation while reducing costs.The personalized customization service improves tourists'cultural experience,and the closed-loop sales model creates additional economic incomes for local residents,which would contribute to the implementation of rural revitalization strategies.关键词
人工智能生成内容(AIGC)/情感分析/竹编/文创产品/个性化定制/销售模式/蜀南竹海Key words
Artificial Intelligence Generated Content(AIGC)/sentiment analysis/bamboo weaving/cultural and creative product/personalized customization/marketing model/Southern Sichuan Bamboo Sea引用本文复制引用
杨婉婷,张玲玉..AIGC赋能地方旅游文创产品个性化定制与销售[J].世界竹藤通讯,2025,23(3):99-106,8.
