摘要
Abstract
Rural areas are rich in local resources,and innovative revitalization of rural areas can effectively contribute to the strategy of rural revitalization.Many rural areas are currently facing problems such as aging and low-quality development.The article takes the brand building of Hanxi Village Art Township as the research object,and explores the strategy of ru-ral cultural brand building from the perspective of local creation through the framework of"land,scenery,and people".The brand of Hanxi Village Dadi Art Festival,"Art in Floating Beam,"deeply explores regional and cultural elements,connects human creativity,and activates local innovation to reshape rural characteristics.Through art intervention and link-age with tertiary industries,it empowers rural construction,creates a distinctive rural brand to attract the attention of the new generation of young people to rural areas and return to their hometowns,and opens up innovative explorations of art intervention in rural construction in the context of rural revitalization.关键词
地方创生/艺术乡建/品牌设计/多元体验Key words
Local revitalization/Artistic rural construction/Brand design/Diverse experiences分类
化学工程
