中国标准化Issue(12)：43-47,5.DOI:10.3969/j.issn.1002-5944.2025.12.002
标准化在促进品牌强国战略中的作用与分析
Analysis of the Role of Standardization in Promoting the Brand Power Strategy
摘要
Abstract
In the context of global competition,building a strong brand has become an important strategy for China to achieve high-quality economic development.Standardization,as the foundation and guarantee of brand building,plays a key role in improving product quality,enhancing international competitiveness,promoting technological innovation,fostering brand synergy,and cultivating professional talents.This article analyzes the successful experience of brand building in developed countries and combines it with the actual development of China in the new era to explore how standardization can promote the implementation of the brand power strategy,and proposes corresponding countermeasures and suggestions.关键词
标准化/品牌/强国战略Key words
standardization/brand/power strategy引用本文复制引用
张涛..标准化在促进品牌强国战略中的作用与分析[J].中国标准化,2025,(12):43-47,5.
