中国标准化Issue(12)：48-51,4.DOI:10.3969/j.issn.1002-5944.2025.12.003
基于标准化视角的企业品牌建设研究
Research on Enterprise Brand Building from the Perspective of Standardization
摘要
Abstract
In the current competitive market environment,brand standardization construction is of great significance to the survival and development of enterprises,which helps to enhance brand image and recognition,enhance brand competitiveness and loyalty,and reduce marketing costs.Standardized brand management system can give enterprises more flexibility and adaptability,so that they can adjust the brand strategy in time to accurately meet the changing needs of consumers.This paper analyzes the standardization construction of enterprise brand,which aims to further enrich and improve the theoretical system of brand management,and provides new perspectives and ideas for subsequent related research.关键词
标准化/品牌建设/品牌策略/建设流程Key words
standardization/brand building/brand strategy/construction process引用本文复制引用
许莹..基于标准化视角的企业品牌建设研究[J].中国标准化,2025,(12):48-51,4.
