鞋类工艺与设计2025，Vol.5Issue(11)：14-16,3.DOI:10.3969/j.issn.2096-3793.2025-11-005
黑龙江地域文化在老字号品牌设计中的创新应用
Innovative Application of Heilongjiang Regional Culture in the Design of Time-Honored Brands
摘要
Abstract
Under the background of the rapid development of social economy,the time-honored brands that have experienced a hundred years of wind and rain usher in new development opportunities,but they also face endless development challenges.With the support of relevant departments,many time-honored brands have withstood the test of the market,accepted the baptism of the new era,and are gradually transforming into modern brands.However,from the perspective of the development of time-honored brands in Heilongjiang,influenced by the traditional concept,development mode,brand image and other factors,the market competitiveness is weakening,and the attention is getting lower and lower,which is extremely unfavorable to the sustainable development of time-honored brands.After thousands of years of accumulation,Heilongjiang regional culture has profound cultural deposits and distinctive local characteristics.Integrating it into the design of time-honored brands helps to enhance the recognition of the brand,endow the brand with distinctive cultural characteristics,which is of great significance to the sustainable development of time-honored brands.Through a brief introduction of Heilongjiang regional culture and old-honored brands,this paper points out the existing development problems of old-honored brands in Heilongjiang,and puts forward the innovative application strategy of Heilongjiang regional culture in the design of time-honored brands.关键词
黑龙江/地域文化/老字号品牌/创新设计Key words
heilongjiang/regional culture/time-honored brand/innovative design分类
艺术学引用本文复制引用
王妍,陈迟..黑龙江地域文化在老字号品牌设计中的创新应用[J].鞋类工艺与设计,2025,5(11):14-16,3.基金项目
2024年度黑龙江省艺术科学规划项目《黑龙江老字号品牌传承地域文化的设计与传播模式研究》(项目编号:2024D049) （项目编号:2024D049）
