鞋类工艺与设计2025，Vol.5Issue(11)：45-47,3.DOI:10.3969/j.issn.2096-3793.2025-11-015
乡村振兴战略下农产品包装设计的地域文化表达与发展策略研究
Research on the Regional Cultural Expression and Development Strategies of Agricultural Product Packaging Design under the Rural Revitalization Strategy
摘要
Abstract
The vigorous development of the national rural revitalization strategy aims to promote economic growth in rural areas.The agricultural product industry is undoubtedly one of the core pillars of rural revitalization,and agricultural product packaging design plays a crucial role in this process.Agricultural product packaging design is a key factor in enhancing product added value,achieving brand differentiation,and promoting the upgrading of the agricultural product industry.This paper takes regional culture as the entry point to explore the feasibility of integrating regional culture with agricultural product packaging design and proposes specific strategies for incorporating regional cultural elements into agricultural product packaging design.This is conducive to creating agricultural product brands with regional characteristics and market competitiveness,expanding the sales channels of agricultural products,and facilitating the sustainable development of the rural economy.关键词
乡村振兴战略/农产品/包装设计/地域文化Key words
rural revitalization strategy/agricultural products/packaging design/regional culture分类
轻工纺织引用本文复制引用
姜雯..乡村振兴战略下农产品包装设计的地域文化表达与发展策略研究[J].鞋类工艺与设计,2025,5(11):45-47,3.基金项目
2024年广东省高等学校教学管理学会民办高校教学质量管理专业委员会项目《乡村振兴背景下广东民办高校艺术设计资源创新利用研究》(项目编号:GDZLGL2408) （项目编号:GDZLGL2408）
