安徽农业科学2025，Vol.53Issue(12)：179-181,3.DOI:10.3969/j.issn.0517-6611.2025.12.039
崂山绿茶区域品牌竞争力影响因素研究
Research on the Influencing Factors of Regional Brand Competitiveness of Laoshan Green Tea
摘要
Abstract
With the development of the economy and social progress,the agricultural market is facing fierce competition,and the competitive-ness of agricultural product brands is crucial for the development of the agricultural market.This paper analyzes the influencing factors of the geographical indication brand competitiveness of Laoshan green tea and found that the production environment,industrial factors,brand mar-keting,market demand,and policy support are all important factors affecting the brand competitiveness of agricultural products.The develop-ment of Laoshan green tea brand still faces problems such as insufficient market share,insufficient cultivation of new brands,and low level of industry standardization.It is proposed to increase promotion and publicity efforts,implement brand quality cultivation plans,and strengthen market supervision effectiveness.关键词
区域品牌/品牌竞争力/影响因素Key words
Regional brand/Brand competitiveness/Influencing factors分类
农业科技引用本文复制引用
卞纪兰,刘慧倩..崂山绿茶区域品牌竞争力影响因素研究[J].安徽农业科学,2025,53(12):179-181,3.基金项目
黑龙江省科技厅攻关项目(GC12D412). （GC12D412）
