安徽农业大学学报（社会科学版）2025，Vol.34Issue(3)：37-45,9.DOI:10.19747/j.cnki.1009-2463.2025.03.004
绿色政策认同、感知效力与绿色农产品消费
Green Policy Recognition,Perceived Efficacy,and Green Agricultural Product Consumption
摘要
Abstract
Green consumption is an essential pathway to promoting green development and ecological civilization,with the consumption of green agricultural products serving as a key domain in the green consumption transition.Despite China's implementation of various green policies,green agricultural product consumption still faces the dilemma of"high recognition but low practice."Against this backdrop,this study conceptualizes consumers'recognition of green policies across three dimensions:awareness,trust,and acceptance.It then investigates the impact of such recognition on green agricultural product purchasing behavior and further analyzes the critical role of perceived efficacy in transforming policy recognition into action.The results indicate that enhancing consumers'policy recognition significantly promote their consumption of green agricultural products,and perceived efficacy serves as a significant moderating factor in this promotion.关键词
绿色消费/农产品/政策认同/感知效力Key words
green consumption/agricultural products/policy recognition/perceived efficacy分类
管理科学引用本文复制引用
金宇,魏珂..绿色政策认同、感知效力与绿色农产品消费[J].安徽农业大学学报（社会科学版）,2025,34(3):37-45,9.基金项目
浙江省属高校基本科研业务费专项资金"基于机器学习的食品安全风险预测与监管资源配置优化研究"(GB202502016) （GB202502016）
