地震地磁观测与研究2025，Vol.46Issue(2)：206-212,7.DOI:10.3969/j.issn.1003-3246.2025.02.024
防震减灾社交媒体平台运营策略调研分析
Research on the operation strategy of a new media platform for earthquake prevention and disaster reduction based on a survey of college student users:Take students of North China Electric Power University as an example
摘要
Abstract
This study investigated the usage of social media platforms and the demand for earthquake prevention and disaster reduction knowledge among students at North China Electric Power University through a questionnaire survey,and obtained the characteristics of college students'use of social media platforms and their demand for earthquake prevention and disaster reduction knowledge.Given this,this article mainly focuses on the official social media platform of Hebei Earthquake Agency to analyze the operational strategies from four aspects:the time,form,content,and promotion of earthquake prevention and disaster reduction knowledge on the official social media platform,to improve the effectiveness of the Hebei Earthquake Agency's earthquake prevention and disaster reduction social media platform in disseminating popular science knowledge to college students.关键词
防震减灾知识/大学生/社交媒体平台/运营策略Key words
knowledge of earthquake prevention and disaster reduction/college student/new media platforms/operational strategy引用本文复制引用
王思思,王时,刘晓磊..防震减灾社交媒体平台运营策略调研分析[J].地震地磁观测与研究,2025,46(2):206-212,7.基金项目
河北省地震科技星火计划项目(项目编号:DZ2024112600004) （项目编号:DZ2024112600004）
