摘要
Abstract
The growth rate of mid-to high-end gasoline consumption in China exhibits a fluctuating trend.Zhejiang and Liaoning,as representative provinces in southern and northern China,respectively,demonstrate significant regional disparities.Notably,Zhejiang not only exhibits a larger total demand for mid-to high-end gasoline but also maintains more stable growth,whereas Liaoning experiences substantially greater sales volatility compared to Zhejiang.Using consumers from Zhejiang and Liaoning as samples,this paper conducts market research and data analysis to compare and analyze user profiles,brand recognition,consumption habits,and media preferences in the two provinces.The findings reveal that Zhejiang's mid-to high-end gasoline market demonstrates stronger purchasing power,with female consumers constituting the dominant demographic,brand preferences differ across regions and CNPC enjoys higher brand loyalty in Liaoning,consumers in Zhejiang place greater emphasis on professional advice when selecting oil grades,while those in Liaoning prioritize oil quality,most consumers in Zhejiang access gasoline-related information through online channels and offline promotional materials,whereas the opposite trend prevails in Liaoning.Based on these insights,it recommends that refined oil sales companies adopt regionally differentiated pricing or preferential standards,establish a"regionally tailored"marketing strategy,and implement a dual-track approach of"global coordination—localized execution"to foster a sustainable regional market ecosystem finally.关键词
地区差异/中高端汽油消费/行为偏好/经济环境/品牌认知/差异化营销Key words
regional differences/consumption of mid-to high-end gasoline/behavioral preferences/economic environment/brand perception/differentiated marketing分类
经济学
