华侨大学学报（哲学社会科学版）Issue(3)：75-88,14.
民俗活动仪式感对游客文化遗产保护行为影响研究
The influence of Ritual Sense in Folk Activities on Tourists' Cultural Heritage Protection Behavior:A Case of Mazu Belief and Customs' Activities in Xunpu Village,Quanzhou
摘要
Abstract
The sense of ritual in folk activities is regarded as a key indicator reflecting deep emotional experience,and the mechanism of its influence on tourists' cultural heritage protective behavior in the tourism context is not clear.Based on the tourism ritual theory and the interactive ritual chain theory,this paper takes the folk activity"Mazu Tianxiang Tour"in Xunpu village,Quanzhou City,as an example to explore the mechanism of the ceremonial sense of folk activities on tour-ists' cultural heritage protection behavior,and uses the structural equation model to carry out the study.The results show that:(1)the sense of ritual in folk activities has a significant positive impact on tourists' cultural heritage protection be-havior,cultural empathy,and cultural identity;(2)both cultural empathy and cultural identity have a positive impact on tourists' cultural heritage protection behavior,and have a significant mediating effect on the influence of ritual sense in folk activities on tourists' cultural heritage protection behavior;(3)cultural contact plays a significant strengthening role in the positive influence of cultural empathy and cultural identity in ritual sense of folk activities.Therefore,tourism destination can strengthen the sense of ritual in folk activities by increasing ritual interaction,enhancing tourists' emotional experience and innovating traditional folk customs display ways,so as to promote tourists' cultural heritage protection behavior.关键词
妈祖信俗/民俗活动/文化遗产保护行为/文化接触/蟳埔村Key words
Mazu belief in custom/folk activities/cultural heritage protection behavior/cultural contact/Xunpu village分类
经济学引用本文复制引用
陈金华,周妍..民俗活动仪式感对游客文化遗产保护行为影响研究[J].华侨大学学报（哲学社会科学版）,2025,(3):75-88,14.基金项目
福建省社会科学规划项目"文化遗产旅游疗愈的内涵解构、影响机制与引导策略研究"(FJ2023BF035) （FJ2023BF035）
福建省社会科学基金项目"研学旅行对台湾青年学生国家认同影响机制研究"(FJ2024B105) （FJ2024B105）
福建省创新战略研究计划项目"福建省非遗旅游项目创新的机制、路径与政策选择"(2023R0042) （2023R0042）
