情报杂志2025，Vol.44Issue(7)：145-155,11.DOI:10.3969/j.issn.1002-1965.2025.07.018
双系统理论视角下公众谣言传播行为形成机理研究
Formation Mechanism of the Public's Rumor Propagation Behavior:A Dual-System Theory Perspective
摘要
Abstract
[Research purpose]In response to the escalating damage of online rumors and the limited effectiveness of rumor governance,this paper excavates the formation mechanism of user's rumor propagation behavior and the cognitive game processes from the perspective of dual-system theory.It provides references and suggestions for improving the governance systems of the public's rumor behavior and es-tablishing a sustainable mechanism of Internet ecological governance.[Research method]By analyzing the functional mechanisms and influence dynamics between the brain's impulsive systems and inhibitory systems,we conducted a detailed study of the public's process from contact with rumors to behavior,and constructed the theoretical hypothesis model of user's rumor propagation behavior.The hypothe-sized relationships in the model were subsequently validated through empirical analysis.[Research result/conclusion]The results show that the brain's impulsive system drives the public to develop the immediate impulsive mindset,which triggers rumor propagation behavior.In contrast,the brain's inhibitory system enhances the public's perception of information authenticity,weakening the influence of the im-pulsive system and inhibiting the formation of rumor propagation behavior.This study expands the research perspective of rumor propaga-tion behavior,excavates the core subjective factors that influence the public to spread rumors,and provides insights to control the public's rumor propagation behavior.关键词
双系统理论/网络谣言/谣言传播/谣言治理/S-O-R模型Key words
dual-system theory/online rumors/rumor propagation/rumor governance/S-O-R model分类
社会科学引用本文复制引用
吴树芳,高梦蛟,朱杰..双系统理论视角下公众谣言传播行为形成机理研究[J].情报杂志,2025,44(7):145-155,11.基金项目
国家社会科学基金一般项目"跨平台网络敏感信息引导式检测及治理研究"(编号:24TQB00713)研究成果. （编号:24TQB00713）
