海南热带海洋学院学报2025，Vol.32Issue(3)：117-125,9.DOI:10.13307/j.issn.2096-3122.2025.03.13
组织传播理论视角下冯白驹形象的建构
Image Construction of Feng Baiju from the Perspective of Organizational Communication Theory
摘要
Abstract
The image of revolutionary leaders largely depends on their growth trajectory and has a significant impact on local development and construction.As a leader of the Qiongya Revolution under the Chinese Communist Party,the image of internal organizational communication is mostly a cadre style evaluation of Feng Baiju's family background,edu-cational level,and leadership ability,while the image in the external communication is portrayed in a three-dimensional manner highlighting his diligence in serving the people,easy-going personality,and broad interests.Due to Feng Baiju's glorious achievements in the first half of his life and his unjust experience during the Cultural Revolution,there was a compensatory communication phenomenon after his rehabilitation.In the new era of Hainan construction,the spirit of Feng Baiju has important symbolic significance.关键词
冯白驹/中共琼崖党组织/形象建构/组织传播理论Key words
Feng Baiju/Qiongya party organization of CPC/image construction/organizational communication分类
社会科学引用本文复制引用
周仁清,张馨予,王志峰..组织传播理论视角下冯白驹形象的建构[J].海南热带海洋学院学报,2025,32(3):117-125,9.基金项目
国家社会科学基金项目(22XXW002) （22XXW002）
