现代农业2025，Vol.50Issue(2)：103-112,10.
农产品电商绿色物流对环境绩效的影响研究
Research on the Impact of Green Logistics of Agricultural E-commerce on Environmental Performance——Based on the Mediating Effect of Consumer Response
摘要
Abstract
With the continuous improvement of the national environmental governance system,grassroots e-commerce platforms have provided strong support for the green development of agricultural products.At present,agricultural product e-commerce enterprises face challenges related to product packaging waste disposal and disposable plastic packaging pollution.From the perspective of consumer response,this study explored the process of green logistics on environmental performance,divided green logistics into four dimensions:green transportation,green packaging,green circulation and processing,and green logistics information management,and used AMOS structural equation model to empirically test the mechanism of green logistics on environmental performance.The results showed that:the impact of green logistics on environmental performance of agricultural product e-commerce enterprises was significant,and consumer response played a partial mediating role between green logistics and environmental performance,4 paths were formed in total,the mediating effect of 4 paths in the total effect accounting for 28.81%,29.48%,39.77%and 28.44%,respectively.on the research results,some suggestions were put forward:strengthen the research and development of therefore enhancing green packaging research,continue to encourage green consumption,establish and improve the legal and policy system of green consumption,and implement other measures to achieve the sustainable development goal of"reducing costs and increasing efficiency"of green logistics of agricultural products.关键词
农产品电商/绿色物流/环境绩效/消费者响应/结构方程模型Key words
agricultural product e-commerce/green logistics/environmental performance/consumer response/structural equation model分类
管理科学引用本文复制引用
孙孝文,张瑞,唐洪..农产品电商绿色物流对环境绩效的影响研究[J].现代农业,2025,50(2):103-112,10.基金项目
2023年全国大学生创新创业训练计划项目"数字经济时代乡村振兴'1+1+N'创新模式研究"(202310615076). （202310615076）
