智慧农业导刊2025，Vol.5Issue(12)：1-5,5.DOI:10.20028/j.zhnydk.2025.12.001
乡村振兴背景下以"互联网+"为载体助力纳雍绿茶产品销售研究
摘要
Abstract
Taking the Nayong green tea products in Bijie as an example,we will utilize big data analysis online to study consumers'consumption behaviors and intentions,and screen out the target customer groups.We will collaborate with new media platforms and Internet celebrities to promote Nayong green tea products,aiming to enhance the popularity of these products.Meanwhile,we will carry out offline promotional activities.By organizing events,we can attract tea enthusiasts,which in turn will boost the development of the tea farmer industry in Nayong.Ultimately,we will establish a tea culture through the online and offline tea-drinkingparty activity model.In the end,tea culture was established through the online and offline tea-drinkingpartyactivity model,and Nayong green tea products were brought into various fields by talking about tea culture.In this way,Nayong green tea products were promoted through communication,thereby helping Nayong green tea products enter a broader market.关键词
互联网/纳雍绿茶产品/茶文化/茶产业/大数据/电商Key words
Internet/Nayong green tea product/tea culture/tea industry/big data/e-commerce分类
经济学引用本文复制引用
罗玉美,韩宝银,漆铸,李钰莲,徐建琴..乡村振兴背景下以"互联网+"为载体助力纳雍绿茶产品销售研究[J].智慧农业导刊,2025,5(12):1-5,5.基金项目
贵州省2024年大学生创新创业训练计划项目(S2024142231150,主持人为罗玉美) （S2024142231150,主持人为罗玉美）
