智慧农业导刊2025，Vol.5Issue(12)：130-133,4.DOI:10.20028/j.zhnydk.2025.12.030
乡村振兴视域下农产品直播电商人才培养路径研究
摘要
Abstract
Against the backdrop of the Rural Revitalization Strategy,live-streaming e-commerce of agricultural products has emerged as a significant force driving rural industrial development and increasing farmers'income.Based on this,the study first explores the intrinsic relationship between rural revitalization and agricultural product live-streaming e-commerce.It recognizes that the Rural Revitalization Strategy imposes higher demands on agricultural product live-streaming e-commerce in terms of industrial upgrading and income growth for farmers.Simultaneously,agricultural product live-streaming e-commerce powerfully advances the Rural Revitalization Strategy by expanding sales channels,enhancing brand recognition,and stimulating the development of related industries.Subsequently,the study examines the pivotal role of the Online Store Operation and Management course in cultivating talents for agricultural product live-streaming e-commerce.Finally,it explores talent development pathways through optimizing the curriculum system,strengthening practical teaching,and deepening university-enterprise collaboration,aiming to cultivate high-quality e-commerce talents for rural revitalization and promote rural economic development.关键词
乡村振兴/农产品/直播电商/人才培养/网店运营与管理Key words
rural revitalization/agricultural product/live-streaming e-commerce/talent cultivation/online store operation and management分类
管理科学引用本文复制引用
付伟..乡村振兴视域下农产品直播电商人才培养路径研究[J].智慧农业导刊,2025,5(12):130-133,4.基金项目
江西省职业教育教学改革研究省级课题(JXJG-23-96-2) （JXJG-23-96-2）
