农药科学与管理2025，Vol.46Issue(7)：21-25,5.
产业链视角下农药原药市场发展与营销策略
Market Development and Marketing Strategies of Pesticide Technical Materials from a Perspective of Industry Chain
侯常青 1杨明2
作者信息
- 1. 山东省农资协会,山东 济南 250013
- 2. 济南市农业综合行政执法支队,山东 济南 250098
- 折叠
摘要
Abstract
This paper focuses on the sales of pesticide technical materials(TC),introducing their definition and analyzing their sales channels and chains.It explores future production capacity,price trends and market opportunities for these products.Finally,from the industry chain upstream,middle and downstream perspectives,the paper examines marketing strategie stailored to the characteristics of industrial marketing,to provide a reference for the related enterprises.关键词
农药原药/销售渠道/产能趋势/价格趋势/工业品营销Key words
pesticide technical materials/sales channels/capacity trend/price trend/industrial marketing分类
农业科技引用本文复制引用
侯常青,杨明..产业链视角下农药原药市场发展与营销策略[J].农药科学与管理,2025,46(7):21-25,5.
