山西农业大学学报（社会科学版）2025，Vol.24Issue(4)：35-46,12.DOI:10.13842/j.cnki.issn1671-816X.2025.04.004
农户乡村数字治理参与、环境认知与绿色生产技术采纳
Farmers'participation in rural digital governance,environmental awareness,and adoption of green production technologies:a case study of rice farmers in Jiangsu Province
摘要
Abstract
The adoption of green production technologies is a critical measure to promote the green development of agriculture and improve agricultural quality and efficiency.Utilizing micro-survey data from rice farmers in Jiangsu Province,this article em-ploys the Tobit model to analyze the impact of farmers'participation in rural digital governance on their adoption behavior regard-ing green production technologies and further explores how the adoption of these technologies affects agricultural environmental ef-ficiency.The study reveals that farmers'participation in rural digital governance is currently at a moderate-to-low level but signifi-cantly promotes the adoption of green production technologies,primarily through enhanced perception of the value of green pro-duction and increased awareness of collaborative rural environmental governance.Mechanism analysis indicates that environmen-tal awareness plays a mediating role between farmers'participation in rural digital governance and their adoption behavior of green production technologies.Heterogeneity analysis shows that participation in rural digital governance has a more significant impact on the large-scale farmers'adoption of green production technologies compared to small-scale farmers.Further analysis shows that among large-scale farmers,those who participate in industrial organizations experience greater effects than those who do not.Based on these findings,this paper proposes policy recommendations that focus on increasing farmers'participation in rural digital governance,optimizing farm business structures,and strengthening the promotion of agri-environmental polices and scientific pro-duction knowledge.These measures are conducive to enhancing farmers'adoption of green production technologies,thereby re-ducing agricultural non-point source pollution and promoting the green and sustainable development of agriculture.关键词
农户乡村数字治理参与/绿色生产信息价值感知参与/乡村协同治理意识参与/环境认知/绿色生产技术采纳Key words
Farmers'participation in rural digital governance/Participation in perceiving the value of green production informa-tion/Participation in rural collaborative governance awareness/Environmental awareness/Adoption of green production tech-nologies分类
管理科学引用本文复制引用
周宏,乔梦媛..农户乡村数字治理参与、环境认知与绿色生产技术采纳[J].山西农业大学学报（社会科学版）,2025,24(4):35-46,12.基金项目
国家自然科学基金面上项目"共同富裕目标下数字乡村建设纾解农户相对贫困:机制、效果评价与实践探索"(72273065) （72273065）
江苏省现代农业(水稻)产业技术体系产业经济项目(JATS2023431) （水稻）
