建筑设计管理2025，Vol.42Issue(5)：44-51,59,9.DOI:10.3969/j.issn.1673-1093.2025.05.006
基于SWOT-AHP模型的中小型建筑企业数字化转型战略研究
An Investigation into the Digital Transformation Strategy of Small and Medium-sized Construction Enterprises Utilizing the SWOT-AHP Framework
王亚晴 1姜浩1
作者信息
- 1. 吉林建筑大学经济与管理学院,长春 130118
- 折叠
摘要
Abstract
This paper presents a comprehensive analysis of the strengths,weaknesses,opportunities,and threats(SWOT)associated with the digital transformation of small and medium-sized construction enterprises,utilizing the Analytic Hierarchy Process(AHP)as a methodological framework.An indicator system covering various multidimensional influencing factors has been developed,and the AHP has been employed to determine the relative weights of each factor,culminating in the establishment of a strategic quadrilateral.The findings of this research indicate that,during the digital transformation process,the adverse effects of weakness factors on small and medium-sized construction enterprises are more pronounced than those of strength factors.The influence of opportunity factors surpasses that of threat factors.In light of these insights,it is recommended that enterprises implement a digital transformation strategy that is predominantly oriented towards leveraging WO strategy to facilitate sustainable development.关键词
数字化转型/中小型建筑企业/SWOT-AHP模型Key words
digital transformation/small and medium-sized construction enterprises/SWOT-AHP model分类
建筑与水利引用本文复制引用
王亚晴,姜浩..基于SWOT-AHP模型的中小型建筑企业数字化转型战略研究[J].建筑设计管理,2025,42(5):44-51,59,9.
