安庆师范大学学报（社会科学版）2025，Vol.44Issue(3)：68-76,9.DOI:10.13757/j.cnki.cn34-1329/c.2025.03.009
国家文化标识视域下大熊猫媒介形象的"生态意义"建构
Constructing the Ecological Significance of the Giant Panda's Media Image from the Perspective of National Cultural Identity
摘要
Abstract
As an important symbol of Chinese culture,the giant panda is embedded in the media-constructed space of meaning that connects ecological culture,It has become a representative case for inheriting and promoting traditional ecological governance wisdom and for conveying ecological cultural values.Based on the dimensions of embeddedness,cohesion,and interweaving in national cultural identity,this study explores the construction of the giant panda's media image and its ecological significance,contributing to the enrichment of international communication frameworks.The research has found that the transition from"panda fever"to"panda worry"and embedding distinct mnemonic cues within this"ecological significance"context.Grounded in the question of how to protect giant pandas,a"three-in-one"concept of a life community-with protection,utilization,and development as its core elements-has emerged,fostering a shared understanding of macroecological knowledge.In global dialogues,ecological friendliness and biodiversity have become important arenas for international cooperation.Through shared cultural identity,collective emotional resonance is woven.Thus,the act of"protecting pandas"is not merely a matter of technical or instrumental logic,but represents a mode of existence closely tied to human activity and environmental factors.The media image of the giant panda embeds the con-cept of ecological civilization,disseminating China's ecological philosophy while also embodying the narrative of Chinese modernization-a story of harmonious coexistence between humanity and nature,rooted in a sense of community.关键词
国家文化标识/大熊猫/媒介形象/生态文明理念Key words
National cultural identity/Giant pandas/Media image/Ecological significance分类
社会科学引用本文复制引用
孙海龙..国家文化标识视域下大熊猫媒介形象的"生态意义"建构[J].安庆师范大学学报（社会科学版）,2025,44(3):68-76,9.基金项目
安徽省哲学社会科学规划青年项目"文化标识助力安徽形象传播的路径研究"(AHSKQ2023D098). （AHSKQ2023D098）
