成都大学学报（社会科学版）Issue(4)：71-82,12.
农村电商的发展对劳动力回流选择的影响机制与实证分析
Mechanism and Empirical Analysis of the Impact the Development of Rural E-Commerce on the Choice of Labour Return
摘要
Abstract
Based on the"push-pull theory"model of population mobility,this paper empirically investigates the impact of rural e-commerce on the choice of labour return using the 2014 and 2016 China Labour Dynamics Survey(CLDS)data and municipal Taobao village data.It is found that the development of rural e-commerce can promote the backflow of outgoing labour,and this promotion is achieved through the mechanism of increasing farm household income and farmers' sense of well-being.The results of the heterogeneity analysis show that the older the age of the labour force,the more rural e-commerce can play a role in attracting the return of the labour force,and in cities with low levels of science and technology,rural e-commerce can significantly promote the return of the rural labour force.In low financial development level cities,rural e-commerce has a more significant role in promoting the rural choice of labour force return.The research in this paper has important policy implications for exerting the spatial effect of rural e-commerce and promoting rural revitalization in the new era.关键词
农村电商/农村/劳动力/回流Key words
rural e-commerce/rural/labour/return分类
管理科学引用本文复制引用
丁宁,林森..农村电商的发展对劳动力回流选择的影响机制与实证分析[J].成都大学学报（社会科学版）,2025,(4):71-82,12.基金项目
国家社会科学基金项目"数字赋能零售业态高质量发展的机理与政策"(项目编号:23BJY194). （项目编号:23BJY194）
