湖北体育科技2025，Vol.44Issue(4)：7-11,5.DOI:10.20185/j.cnki.1003-983X.2025.04.002
构建更有效力的体育国际传播体系
Building a More Effective International Communication System for Sport
摘要
Abstract
The construction of a more effective international communication system for sports is of great significance in shaping Chi-na's national image and enhancing international sports discourse.The study utilizes literature and logical analysis to review the evolu-tion of the concept of building a more effective international communication system for sports,and to clarify the logical direction of the construction,the practical difficulties and the path to alleviate them.The study concludes that the construction of a more effective in-ternational sports communication system should be more effective at the levels of basic conditions and resources,subjective initiative and humanistic and organizational conception.At present,faced with such practical difficulties as lagging behind in the cultivation of talents,limited communication channels,insufficient innovation in discourse and narrative,and inadequate effect evaluation mecha-nism,it is urgent to build a more effective international communication system for sports through the four dimensions of collaborative cultivation of talents,multi-channel aggregation and linkage,innovation in discourse and narrative,and feedback on effect evaluation.关键词
效力/体育国际传播/传播体系Key words
effectiveness/sports international communication/communication system分类
社会科学引用本文复制引用
王士豪,邰峰..构建更有效力的体育国际传播体系[J].湖北体育科技,2025,44(4):7-11,5.基金项目
国家社会科学基金一般项目(20BTY040) （20BTY040）
辽宁省属本科高校基本科研业务费专项资金资助(LJ112410165015). （LJ112410165015）
