湖北体育科技2025，Vol.44Issue(4)：12-16,53,6.DOI:10.20185/j.cnki.1003-983X.2025.04.003
体育赛事"三进"活动的价值意蕴、实践样态及推进策略
Exploring the Value,Practice Patterns and Strategic Pathways of Integrating Sports Events into Tourist Attractions,Urban Communities and Commercial Complexes
摘要
Abstract
Using literature review and field research methods,this study examines the value of integrating sports events into scenic spots,urban blocks and commercial districts.It summarizes local practices and proposes strategies for advancement.The findings indi-cate that such integration promotes the coordinated development of culture,sports,tourism and commerce,facilitates the improvement of public service infrastructure,fosters a favorable social atmosphere for physical activity,and contributes to the dissemination of re-gional cultural heritage.Current local practices are primarily characterized by leveraging local resource advantages,organize well-at-tended competitive events,and introducing high-level professional competitions.However,challenges remain,including insufficient policy support,weak awareness of event brand cultivation,and excessive commercialization.In response,the study proposes the fol-lowing strategies,optimizing policy support mechanisms,improving supporting infrastructure,cultivating localized event brands based on regional characteristics,and designing event activities tailored to diverse population needs.关键词
全民健身/赛事消费/群众体育赛事/体育赛事管理Key words
national fitness/sport event consumption/mass sports event/sports event management分类
社会科学引用本文复制引用
龙寰宇,张洁玉,钟丽萍,范成文..体育赛事"三进"活动的价值意蕴、实践样态及推进策略[J].湖北体育科技,2025,44(4):12-16,53,6.基金项目
2024年度湖南省教育厅科学研究优秀青年项目(24B0977) （24B0977）
2024年湖南省体育局课题一般项目(2024KT099) （2024KT099）
2025年度湖南省社会科学成果评审委员会一般项目(XSP25YBZ017). （XSP25YBZ017）
