技术与创新管理2025，Vol.46Issue(4)：462-473,12.DOI:10.14090/j.cnki.jscx.2025.0410
双积分政策下传统能源车企生产定价策略选择研究
The Selection of Production Pricing Strategies of Traditional Energy Vehicle Enterprises under the Dual-credit Policy
摘要
Abstract
The dual-credit policy,as a strong driving force for the transformation and upgrading of Chi-na's automobile industry and the development of new energy vehicles,is a core policy with far-reaching significance and significant impact.In order to deeply analyze how traditional energy automobile enter-prises respond to the challenges brought by the dual-credit policy and adjust their production and pri-cing strategies accordingly,this paper constructs an optimal decision-making model of strategy-free,en-terprise-related,production-oriented R&D,and enterprise transformation strategy,and combines the re-quirements of the existing policy and the data of"2023 Passenger Vehicle Enterprises Average Fuel Consumption and New Energy Vehicle Integral Situation"with the use of the inverse induction method and simulation to explore the impact and mechanism of the dual-credit policy on the production and pricing strategies of traditional energy automobile enterprises.The results show that the dual-credit poli-cy can effectively reduce the production of fuel vehicles and increase the production of new energy ve-hicles;that the dual-credit policy can increase the selling price of fuel vehicles and reduce the selling price of new energy vehicles;the brand influence and consumer skepticism index of the enterprises will have an impact on the strategy choice of the enterprises,and that it is not the optimal production strate-gy for enterprises with low brand influence or high consumer skepticism index to blindly put into pro-duction of new energy vehicles.Therefore,when traditional energy vehicle enterprises formulate produc-tion pricing strategies,they should always pay attention to policy requirements,closely track changes in market dynamics,and at the same time thoroughly examine their own actual situation,so as to ultimate-ly realize the sound development and sustainable prosperity of the enterprise.关键词
双积分政策/传统能源车企/生产策略/定价策略/博弈论Key words
the dual-credit policy/traditional energy vehicle enterprises/production strategy/pricing strategy/game theory分类
管理科学引用本文复制引用
李重帅,何耀宇..双积分政策下传统能源车企生产定价策略选择研究[J].技术与创新管理,2025,46(4):462-473,12.基金项目
山西省科技战略研究专项(202204031401058) （202204031401058）
