丝绸2025，Vol.62Issue(7)：24-31,8.DOI:10.3969/j.issn.1001-7003.2025.07.003
织物香韵:从感官体验维度探寻织物嗅觉体验设计策略
Fabric fragrance:Exploring fabric olfactory experience design strategies from the perspective of sensory experience
摘要
Abstract
As a product that people come into close contact with in their daily lives,fabrics have long been designed with visual beauty and tactile perception as the core,building a traditional fabric sensory experience system.However,as one of the important ways for humans to perceive the world,smell can evoke memories,stimulate emotions,and enhance emotional connections,but there is little systematic research and practical application in textile design.With the rapid development of the sensory experience economy and the rise of multi-sensory design concepts,a single perceptual experience can no longer meet the needs of contemporary users for personalized,emotional,and immersive experiences.How to effectively integrate the sensory dimension of smell into the fabric design system has become a research problem to be solved.Based on this,this paper takes"the olfactory sensory experience of fabrics"as the core research object,and attempts to systematically explore the construction strategy of smell in fabric design from multiple levels such as materials,processes,fragrance retention,and user perception,respond to the current situation of a single perceptual dimension in textile design,and expand the development possibilities of textiles in the context of multi-sensory design. Under the guidance of sensory experience design theory,this study adopted a multi-method cross-validation research strategy,and comprehensively used literature analysis,current situation survey,user interviews and other methods to construct a theoretical framework for fabric olfactory experience.The study first traced back the historical evolution of fabric fragrance,sorted out the practical experience of ancient fabrics in retaining fragrance,and summarized the common ways of fabric fragrance retention;secondly,combined with the history of industrial development,it explored how machine production since the Industrial Revolution has weakened fabrics' sense of touch,sound,and craftsmanship,affected people's perception of fabrics and changed people's sensory experience of fabrics,revealing the deep reasons for the weakening of modern fabric olfactory experience;thirdly,through the construction of user portraits for different consumer groups and in-depth user surveys,the user's perception preferences and emotional expectations of fabric odor in different life scenarios(such as home,clothing,and travel)were explored.Starting from the four dimensions of"people-sensory-fabric-emotion",the study proposed a fabric olfactory experience design model,providing a theoretical basis and path guidance for future design practice. The main innovations of this paper are reflected in the following three aspects.First,the"fabric olfactory experience design model"was proposed and systematically constructed,which bridges the gap of systematic research on olfaction in the field of textile design and provides theoretical support for the expansion of sensory design theory in the textile field.Second,in terms of design logic,the cross-dimensional integration of"people-sensory-fabric-emotion"was realized,and the coupling relationship between odor and fabric materials,processing technology,and usage scenarios was explored,providing a highly operational design method for the realization path of fabric olfaction.Third,this study integrated interdisciplinary perspectives from design science and human perception.Based on user research findings,it conducted an in-depth analysis of olfactory cognition disparities among different demographic groups,highlighting the significance of personalized olfactory design,thereby providing new solutions for olfactory recognition and emotional connection. The research results show that fabrics have the material basis and technical feasibility to realize olfactory experience.The plant and animal odors carried by natural fibers themselves,as well as the controllable release of fragrance capsules and microcapsules in modern technology,all provide realistic conditions for fabric fragrance.User surveys show that users of different genders,ages,and living habits have significant differences in olfactory preferences.Users generally have a high degree of acceptance of the natural,soothing,and lasting fragrance carried by fabrics,and tend to associate it with emotional keywords such as"intimacy","peace of mind",and"memory".The embedding of olfaction in fabrics can not only enhance the multi-sensory appeal of products,but also strengthen consumers' brand memory,enhance brand emotional stickiness,and enhance the market competitiveness of textiles. The conclusion is that olfactory experience,as a potential but neglected sensory dimension in textile design,has high design potential and industrial value.It is one of the key paths for the future development of textiles from functionality to emotion and from single sensory to multi-sensory.Olfactory experience design is not only an innovative fusion of technology and materials,but also a deep construction of perception and emotion.In the current market context where experience economy,emotional consumption,and brand culture are intertwined,incorporating olfactory experience into fabric design is expected to open a new chapter in the differentiated competition of textiles and the construction of sensory culture. However,this article also has certain limitations in the research process.Due to the limitations of experimental conditions and research cycles,this paper mainly focuses on theoretical analysis and user research,and there is still a lack of systematic verification of the practical effect of the proposed design model.In the future,empirical research can be carried out through interdisciplinary joint experiments,prototype product testing,etc.In addition,the current study lacks in-depth exploration of cross-cultural differences in textile olfactory experiences,which should be further improved in future research.关键词
织物/嗅觉感官/感官体验/用户/嗅觉体验设计/设计策略Key words
fabric/olfactory sense/sensory experience/user/olfactory experience design/design strategy分类
轻工纺织引用本文复制引用
李万军,马一宁,冯安然..织物香韵:从感官体验维度探寻织物嗅觉体验设计策略[J].丝绸,2025,62(7):24-31,8.基金项目
湖北省教育厅哲学社会科学研究重点项目(22D058) （22D058）
武汉纺织大学校基金特别专项项目(20240415) （20240415）
