现代情报2025，Vol.45Issue(8)：31-42,12.DOI:10.3969/j.issn.1008-0821.2025.08.003
老年在线健康科普信息实践的体裁类型和交互方式探究
Genre Types and Interactions of Online Health Information Outreach Practices for Older Adults
摘要
Abstract
[Purpose/Significance]This study aims to explore the main genres and interaction modes in the practice of online health science communication for older adults and analyze the emotional tendencies of the target audience to optimize the effectiveness of health science communication for this demographic.[Method/Process]Adopting a netnographic ap-proach,this study employed a genre analysis framework to identify the genre types of online health science information for older adults.It also utilized participant observation to examine interaction modes and applied sentiment analysis techniques to assess the emotional responses elicited by different genre types.[Result/Conclusion]The findings indicate that different communication genres exhibit distinct content characteristics and evoke varying emotional tendencies.Diverse interaction modes play a crucial role in enhancing communication effectiveness.The interplay between communication genres and inter-action modes provides practical guidance for optimizing genre design and interaction strategies in online health science com-munication,facilitating broader participation of older adults.关键词
健康科普/老年人/健康信息实践/体裁类型/交互方式/B站/网络民族志Key words
health science outreach/older adults/health information practices/netnography/information interac-tion分类
社会科学引用本文复制引用
王馨笛,赵宇翔,宋小康,赵梦圆..老年在线健康科普信息实践的体裁类型和交互方式探究[J].现代情报,2025,45(8):31-42,12.基金项目
国家社会科学基金重大项目"智能时代提升全民数字素养的理论与实践研究"(项目编号:24&ZD180) （项目编号:24&ZD180）
国家自然科学基金面上项目"价值共创视角下老年群体数字素养的影响机理与培育模式研究"(项目编号:72374104). （项目编号:72374104）
