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首页|期刊导航|现代情报|逃离还是困陷?智能算法推荐下短视频用户信息茧房突破的心理动因

逃离还是困陷?智能算法推荐下短视频用户信息茧房突破的心理动因

乐承毅 张金萍 王子鑫 陈涛

现代情报2025,Vol.45Issue(8):43-56,14.
现代情报2025,Vol.45Issue(8):43-56,14.DOI:10.3969/j.issn.1008-0821.2025.08.004

逃离还是困陷?智能算法推荐下短视频用户信息茧房突破的心理动因

Escaping or Trapped?Unraveling the Psychological Motivations of Short Video Users to Break Free From Information Cocoons Under Intelligent Algorithmic Recommendations

乐承毅 1张金萍 2王子鑫 2陈涛3

作者信息

  • 1. 宁波大学商学院,浙江宁波 315211||宁波大学"商帮经济与文化"智能计算实验室,浙江 宁波 315211||华东交通大学经济管理学院,江西南昌 330013
  • 2. 华东交通大学经济管理学院,江西南昌 330013
  • 3. 宁波大学"商帮经济与文化"智能计算实验室,浙江 宁波 315211
  • 折叠

摘要

Abstract

[Purpose/Significance]This study investigates the factors and internal mechanisms influencing users' breakthrough intention regarding information cocoons under intelligent algorithm recommendations in short-video platforms,aiming to provide strategic suggestions for platforms to help users transcend information cocoons.[Method/Process]Draw-ing upon the Cognition-Affect-Conation(CAC)theoretical framework and the theory of ambivalent attitudes,the study constructed a model examining factors affecting users' breakthrough intention from information cocoons.Empirical analysis was conducted through questionnaire surveys and Partial Least Squares Structural Equation Modeling(PLS-SEM),while multi-group analysis was employed to explore the differential effects across short-video content types.[Result/Conclusion]Perceived control reduces users' breakthrough intention by enhancing flow experience and decreasing psychological react-ance.Perceived information homogeneity generates ambivalent attitudes,simultaneously decreasing and increasing break-through intention.Perceived information overload intensifies psychological reactance,thereby promoting breakthrough inten-tion.Significant differences exist in users' emotional experiences and breakthrough intention between hedonic and utilitarian video content.

关键词

信息茧房/智能算法推荐/突破意愿/CAC理论/矛盾态度

Key words

information cocoons/intelligent algorithm recommendations/breakthrough intention/Cognition-Affect-Conation theory/ambivalent attitudes

分类

社会科学

引用本文复制引用

乐承毅,张金萍,王子鑫,陈涛..逃离还是困陷?智能算法推荐下短视频用户信息茧房突破的心理动因[J].现代情报,2025,45(8):43-56,14.

基金项目

国家自然科学基金项目"开放式创新下企业-用户知识在线互动与知识共创研究"(项目编号:72161013) (项目编号:72161013)

浙江省高校重大人文社会科学攻关计划项目资助"社交媒体平台用户隐私披露行为及治理研究"(项目编号:2024QN035) (项目编号:2024QN035)

国家自然科学基金青年项目"资源稀缺对消费者算法信任的影响机理研究"(项目编号:32400911). (项目编号:32400911)

现代情报

OA北大核心

1008-0821

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