中国农业资源与区划2025，Vol.46Issue(5)：27-37,11.DOI:10.7621/cjarrp.1005-9121.20250503
信息不完全、认知偏差对农户化肥减量技术规范使用行为的影响研究
THE INFLUENCE OF INCOMPLETE INFORMATION AND CONGITIVE DEVIATION ON THE STANDARDIZED USE BEHAVIOR OF CHEMICAL FERTILIZER REDUCTION TECHNOLOGY
摘要
Abstract
Promoting the use of soil testing and formula fertilization technology is an important way to reduce the amount and increase the efficiency of chemical fertilizer,and the standardized use behavior is the key to give full play to the effect of soil testing and formula fertilization technology.Based on 797 micro data of farmers,using Binary Logistic model and Mediation effect model,this paper empirically tested the mechanism of incomplete information and cognitive deviation on the standardized use of soil testing and formula fertilization technology,and further explored the heterogeneity influence of incomplete information in different groups.The results showed that:(1)Incomplete information,cognitive deviation of economic benefits and cognitive deviation of scientific fertilization had a significant negative impact on the standardized use of soil testing and formula fertilization technology,while the cognitive deviation of ecological benefits played a significant positive role,and the results were stable after various strategies;(2)The cognitive deviation of scientific fertilization played an intermediary role between the incomplete information and the standardized use of farmers'technical norms,while the cognitive deviation of ecological benefits played a concealment effect;(3)Heterogeneity test results showed that agricultural income and cultivated land concentrated farmers were more vulnerable to incomplete information,cognitive deviation of economic benefits and cognitive deviation of ecological benefit,and for non-agricultural income and cultivated land dispersed farmers,cognitive deviation of scientific fertilization played a key role.Therefore,to promote the standardized use of soil testing and formula fertilization technology,it is suggested to strengthen the process record and information sharing of technology promotion,strengthen the publicity and demonstration of technical effect,actively integrate the fertilizer management knowledge,and at the same time for different types of farmers to promote the standardized use of soil testing and formula fertilization technology.关键词
技术规范使用行为/信息不完全/认知偏差/测土配方施肥技术/异质性分析Key words
standardized use of the technology/incomplete information/cognitive deviation/soil testing and formula fertilization technology/analysis of heterogeneity分类
管理科学引用本文复制引用
余威震,罗小锋,王嫚嫚..信息不完全、认知偏差对农户化肥减量技术规范使用行为的影响研究[J].中国农业资源与区划,2025,46(5):27-37,11.基金项目
国家自然科学基金青年项目"农户测土配方施肥技术规范使用行为的信息强化机制与应对政策研究"(72203125) （72203125）
