鞋类工艺与设计2025，Vol.5Issue(13)：15-17,3.DOI:10.3969/j.issn.2096-3793.2025-13-005
简笔画元素在品牌视觉形象设计中的运用研究
Research on the Application of Stick Figure Painting Elements in Brand Visual Image Design
摘要
Abstract
This paper discusses the application of stick figure elements in brand Logo,IP image,packaging design,social media communication and advertising,and analyzes its influence on brand recognition,emotional connection,cross-media communication and market acceptance.Stick figure strokes not only improve the recognition of brand symbols,but also strengthen the emotional bond between the brand and consumers,and enhance the consistency and adaptability of the brand visual system.In addition,the low cost and high transmissibility of stick figure make it have stronger adaptation ability in the digital media environment.In the future,with the development of media integration and brand digitalization,stick figure elements will be more widely used in brand building,and promote the innovation of brand communication mode.关键词
简笔画/品牌视觉形象/品牌识别/情感联结/跨媒体传播Key words
stick figure painting/brand visual image/brand recognition/emotional connection/cross-media communication分类
社会科学引用本文复制引用
陈砚..简笔画元素在品牌视觉形象设计中的运用研究[J].鞋类工艺与设计,2025,5(13):15-17,3.基金项目
甘肃省社科联2024年度甘肃省人文社会科学项目《文化传承与创新:"金城关"文化景观旅游纪念品的设计与开发策略研究》(项目编号:24ZZ45) （项目编号:24ZZ45）
