鞋类工艺与设计2025，Vol.5Issue(14)：15-17,3.DOI:10.3969/j.issn.2096-3793.2025-14-005
钟祥文化元素在石牌豆腐品牌设计中的应用
The Application of Zhongxiang Cultural Elements in Shipai Tofu Brand Design
摘要
Abstract
The brand design of Shi brand tofu product series plays an important role in prolonging the vitality of the product.This paper will focus on the local food of Zhongxiang,explain how to present the unique tofu culture of Shipai tofu brand design,and the existing problems in the packaging design of Shipai tofu products.Through the extraction and application of local cultural elements in Zhongxiang and the unique Shipai tofu making under this environment,the innovation and design practice of the brand"Shipai Tofu Lang"of local culture in Zhongxiang are carried out,with the aim of enhancing product popularity and promoting the spread and development of Zhongxiang tofu culture.It provides ideas for the application of local culture in traditional food brand design and innovation and redevelopment.关键词
品牌设计/地方文化/石牌豆腐Key words
brand design/local culture/stone tofu分类
社会科学引用本文复制引用
顾王杰,于喆,陈昊通..钟祥文化元素在石牌豆腐品牌设计中的应用[J].鞋类工艺与设计,2025,5(14):15-17,3.
