鞋类工艺与设计2025，Vol.5Issue(14)：66-68,3.DOI:10.3969/j.issn.2096-3793.2025-14-022
数字时代背景下中国传统色彩美学在海报设计中的应用研究
Research on the Application of Traditional Chinese Color Aesthetics in Poster Design in the Digital Age
摘要
Abstract
Traditional Chinese color aesthetics is an important part of Chinese aesthetics,embodying the wisdom and aesthetic pursuits of ancient Chinese people.In the digital age,poster design has become an important visual communication method.The unique color concepts and application systems of traditional color aesthetics can provide references for poster design.Incorporating traditional color aesthetics elements into poster design not only plays a role in inheriting and promoting national culture but also endows posters with unique cultural charm and artistic value,meeting modern consumers'demands for cultural identity and aesthetic diversity.This study,based on the cultural connotations and implications of traditional colors,proposes application strategies of traditional colors in modern poster design.关键词
数字时代/中国传统色彩/海报设计/文化传承/创新应用Key words
digital age/traditional chinese colors/poster design/cultural inheritance/innovative application分类
社会科学引用本文复制引用
贾涵哲,张彰..数字时代背景下中国传统色彩美学在海报设计中的应用研究[J].鞋类工艺与设计,2025,5(14):66-68,3.
