中医教育2025，Vol.44Issue(4)：28-36,9.DOI:10.3969/j.issn.1003-305X.2025.04.691
中医药文化传播的研究现状、热点与趋势
Research status,hotspots,and trends in the dissemination of traditional Chinese medicine culture:based on bibliometric and visual analysis of CiteSpace
摘要
Abstract
This study uses literature from the China National Knowledge Infrastructure(CNKI)on the dissemination of traditional Chinese medicine(TCM)culture as data sources,employs bibliometric methods,and utilizes CiteSpace visualization software to construct a scientific knowledge map of TCM cultural dissemination research.From the perspectives of publication volume,main authors and research institutions,and keyword analysis,it outlines the developmental trajectory of the field and explores its major research progress and frontiers.The findings indicate that the volume of publications on TCM culture dissemination has shown an overall upward trend and continues to attract scholarly attention.The field is led by active leading scholars and major research institutions,which guide future research directions.Current research hotspots include"cultural dissemination""new media""discourse systems""international communication""TCM translation""cross-cultural communication""cultural identity"and"communication strategies".Based on the current state and key topics of TCM culture dissemination,this paper proposes future research directions and trends from the perspectives of theory,research methods,target subjects,and dissemination channels,aiming to provide references and inspiration for further deepening and improving research in this field.关键词
中医药文化传播/文献计量分析/可视化/研究进展/学科前沿Key words
traditional Chinese medicine culture dissemination/bibliometric analysis/visualization/research progress/disciplinary frontiers分类
社会科学引用本文复制引用
李恩耀..中医药文化传播的研究现状、热点与趋势[J].中医教育,2025,44(4):28-36,9.基金项目
教育部人文社会科学研究项目(No.24YJAZH044) （No.24YJAZH044）
广州市哲学社会科学发展规划羊城青年学人课题(No.2023GZQN74) （No.2023GZQN74）
