巢湖学院学报2025，Vol.27Issue(3)：10-20,11.DOI:10.12152/j.issn.1672-2868.2025.03.002
旅游温点城市游客感知形象与官方投射形象对比分析
Comparative Analysis on Tourists'Perceived Image and Officially Projected Image of Warm Spot Tourism Cities:A Case Study of Hefei
摘要
Abstract
Using Hefei,a typical warm spot tourism city,as a case study,this paper applies the"cognition-emo-tion"theory,utilizes Python for data mining,and employs ROST CM 6 as a supporting tool for content analysis to compare and analyze the officially projected image of Hefei City and the image perceived by tourists.The main findings are as follows:in terms of cognitive image,tourists show a preference for cultural tourism resources;in terms of emotional image,tourists'positive emotions primarily stem from their appreciation of scenic spots,while dissatisfaction with tourism infrastructure and services is the main source of negative emotions.In terms of overall perception,tourists tend to focus on the details of their travel experiences,whereas officials project the image from a broader perspective,considering the needs of local citizens,with a clear policy-text characteristic.Finally,based on a discussion of potential issues in warm spot tourism cities,the paper provides corresponding improvement sugges-tions.This study,focusing on the less explored warm spot tourism cities,theoretically enriches the research system of urban tourism image and provides practical guidance for the sustainable development of tourism in such cities.关键词
旅游温点城市/合肥市/网络文本/投射形象/感知形象Key words
warm spot tourism city/Hefei/internet text/projected image/perceived image分类
管理科学引用本文复制引用
赵烨贝,鲍捷..旅游温点城市游客感知形象与官方投射形象对比分析[J].巢湖学院学报,2025,27(3):10-20,11.基金项目
国家自然科学基金青年项目(项目编号:41801142、42001170) （项目编号:41801142、42001170）
教育部人文社会科学研究青年基金项目(项目编号:20YJCZH237) （项目编号:20YJCZH237）
