巢湖学院学报2025，Vol.27Issue(3)：40-50,11.DOI:10.12152/j.issn.1672-2868.2025.03.005
乡村民宿体验价值对游客价值共创行为影响研究
The Impact of Rural Homestay Experiential Value on Tourists'Value Co-Creation Behaviors:A Case Study of Homestays in Xidi and Hongcun Villages
摘要
Abstract
Rural homestays align with the market development trend of tourists'consumption upgrading and serve as a crucial vehicle for enhancing the quality of rural tourism and driving its transformative development.Based on the"Stimulus-Organism-Response"(SOR)theory,this study constructs and validates a theoretical model in which the experiential value of rural homestays influences tourists'value co-creation behaviors through their satisfaction.Empirical analysis is conducted using Partial Least Squares Structural Equation Modeling(PLS-SEM).The results indicate that tourists exhibit a relatively high overall perception of experiential value,with mean scores across di-mensions ranked(from highest to lowest)as ethical,cognitive,cultural,hedonic,and social value.All dimensions of experiential value in rural homestays have a significant positive impact on tourist satisfaction.Tourist satisfaction significantly positively influences both tourists'participation behavior and citizenship behavior,though the effect on citizenship behavior is stronger than that on participation behavior.Tourists demonstrate clear intentions for value co-creation behaviors,with participation behavior intentions being stronger than citizenship behavior intentions.关键词
乡村民宿/体验价值/价值共创/SOR理论/PLS-SEMKey words
rural homestays/experiential value/value co-creation/SOR Theory/PLS-SEM分类
管理科学引用本文复制引用
邢露雨,闵冬梅,徐佳慧..乡村民宿体验价值对游客价值共创行为影响研究[J].巢湖学院学报,2025,27(3):40-50,11.基金项目
安徽省科研编制计划项目(项目编号:2022AH052401) （项目编号:2022AH052401）
亳州学院工商管理一流学科项目(项目编号:BYXKC202201) （项目编号:BYXKC202201）
