辽宁农业科学Issue(4)：31-36,6.DOI:10.3969/j.issn.1002-1728.2025.04.006
基于Citespace中国农产品品牌发展研究进展分析
Based on the Analysis of the Development Progress of Citespace Chinese Agricultural Products Brands
摘要
Abstract
The development of agricultural product brands not only enhances product value and market competitiveness,but also promotes the extension of the agricultural industry chain,increases farmers'income,and supports rural revitalization,making it a key pathway for advancing high-quality modern agriculture.Therefore,to clarify the evolutionary trajectory and structural char-acteristics of agricultural product branding research in China,and to reveal trends in publication volume,patterns of author col-laboration,and shifts in research focus,this study analyzes 420 core articles published between 2014 and 2023 from the China National Knowledge Infrastructure database.Utilizing bibliometric analysis and the CiteSpace tool,combined with high-frequency keyword co-occurrence clustering,burst keyword detection,and social network analysis,this research systematically examines annual publication trends,collaborative networks among core authors,and the thematic evolution of the field.The findings indi-cate that despite fluctuations in annual publication volume over the past decade,the overall trend is upward,suggesting a sus-tained increase in scholarly attention to agricultural product branding.Author collaboration exhibits a"core-periphery"structure,with most scholars conducting research independently.Keyword analysis and clustering reveal that"geographical indications"and"livestreaming e-commerce"have emerged as pivotal nodes representing traditional and emerging research hotspots,respectively.Furthermore,thematic evolution shows a clear shift from early studies on brand construction and supply chain management to more recent focuses on digital-era brand communication,poverty alleviation mechanisms,and the implementation of rural revital-ization strategies.关键词
农产品品牌/文献计量学/CiteSpace/乡村振兴Key words
Agricultural Product Brand/Bibliometrics/CiteSpace/Rural Revitalization分类
管理科学引用本文复制引用
欧阳莎莎,文军,叶浩东..基于Citespace中国农产品品牌发展研究进展分析[J].辽宁农业科学,2025,(4):31-36,6.基金项目
广西农业农村发展"十五五"规划前期研究总报告(GXZC2024-C3-005884-JZZB) （GXZC2024-C3-005884-JZZB）
"十五五"时期乡村建设与治理及农村发展目标指标体系建设研究(GXZC2024-C3-005884-JZZB) （GXZC2024-C3-005884-JZZB）
