重庆交通大学学报（社会科学版）2025，Vol.25Issue(4)：43-52,10.
高铁企业的国际声誉提升策略
Strategies to Promote International Reputation of High-speed Railway Enterprises
摘要
Abstract
The expansion of global markets by high-speed railway(HSR)firms is essential for their international reputation.However,few studies have been performed on the strategies for improving the international reputation of HSR enterprises.The purpose of this study is to conduct a promotion strategic framework for the international reputation of HSR enterprises.Firstly,data were collected through research,interview,web crawler and other means to build text information base,and twenty strate-gies for promoting the international reputation of HSR enterprises were identified by grounded theory,which were further divided into four components,namely normative strategy,publicity strategy,relationship strategy,and capability strategy.Based on the feedback of pilot study,the questionnaire survey was conducted.The confirmatory factor analysis was carried out on the recov-ered data,which proved the rationality of the constructed strategy framework.Finally,the strategy framework was discussed from the perspectives of being good and being known.The findings can aid in broadening the body of knowledge on strategies for pro-moting international reputation.Additionally,they can offer HSR firms a"one-stop strategy package"for enhancing their inter-national reputation in the competitive market.关键词
扎根理论/高铁企业/国际声誉/提升策略Key words
grounded theory/high-speed railway enterprise/international reputation/promotion strategy分类
管理科学引用本文复制引用
牛衍亮,戴畅,李思远..高铁企业的国际声誉提升策略[J].重庆交通大学学报（社会科学版）,2025,25(4):43-52,10.基金项目
国家自然科学基金资助项目"国际高铁联营体竞合机理与策略研究"(72071133),"国际高铁项目瞬时竞争优势的形成机理、动态度量及提升路径研究"(71771052),"国际工程知识网络的构建、测度及治理研究:理论、实证及应用"(72171048) （72071133）
河北省教育厅人文社会科学研究重大课题攻关项目"省域尺度下高铁开通的碳排放影响机制研究"(ZD202309) （ZD202309）
