农村·农业·农民Issue(8)：14-18,5.
农文旅融合背景下的乡村旅游开发策略
Research on the Development Strategy of Rural Tourism under the Background of Integration of Agriculture,Culture and Tourism:A Case Study of Wangfugou Village,Luanchuan County
摘要
Abstract
The integration of agriculture,culture and tourism has now become an effective way to enhance the endogenous driving force of rural areas,which is conducive to creating a series of cultural and creative products with distinct local characteristics and extending the industrial chain.Through the case study of Wangfugou Village in Luanchuan County,Henan Province,the paper finds that its cultural and creative products have serious problems such as homogenization and lack of distinct characteristics.To address these problems,The paper recommends that stakeholders clarify their positioning,identify target visitors,develop cultural-creative products,leverage their distinctive strengths,and proactively respond to the competitive environment.关键词
农文旅/乡村旅游/旅游文创Key words
Agriculture,Culture and Tourism/Rural Tourism/Tourism Culture and Creativity分类
管理科学引用本文复制引用
刘莹,马小莉,梅星星..农文旅融合背景下的乡村旅游开发策略[J].农村·农业·农民,2025,(8):14-18,5.基金项目
河南省高等教育教学改革研究与实践项目(2024SJGLX0539) （2024SJGLX0539）
河南牧业经济学院教育教学改革研究与实践项目(2024XJJYXM39) （2024XJJYXM39）
河南牧业经济学院教育教学改革研究与实践项目(2024XJJYXM4) （2024XJJYXM4）
