摘要
Abstract
At present,regional culture,as an important means of soft power of urban construction,the shaping of city brand image is very important.As a city with a long history and profound cultural heritage,its regional culture provides rich resources for the design of city brand image.This paper takes the brand design of Nanjing city culture as the research object,and deeply expounds the significance of regional culture in the design of city brand image.As the world literature capital,the cultural gene attribute of Nanjing should be rooted in its city image.Through the discussion of regional cultural exploration methods,the internal cultural context and genes of Nanjing are dissected,the cultural gene lineage is constructed,and the cultural symbols are refined,so as to shape the distinct image of Nanjing city name card,enhance the attribute and value of the city culture,and enhance the influence of the city brand.关键词
地域文化/城市品牌形象/符号化/视觉形象Key words
regional culture/city brand image/city symbolization/visual image分类
社会科学
