鞋类工艺与设计2025，Vol.5Issue(15)：192-194,3.DOI:10.3969/j.issn.2096-3793.2025-15-062
"一鹤"IP形象设计在盐产品包装中的应用研究
Research on the Application of"Yihe"IP Image Design in Salt Product Packaging
王东篱1
作者信息
- 1. 武汉华夏理工学院,湖北 武汉 430223
- 折叠
摘要
Abstract
The IP image of"Yihe"is tailor-made by the author for the Yunhe brand salt product brand.Yunhe brand is an important representative of the salt industry in Hubei Province and has been selling well in the land of Jingchu for more than 50 years.In the context of the pan IP era,integrating the"Yihe"IP image into the packaging design of salt products,we hope that in the process of salt industry market reform,the Yunhe brand can continue to occupy a place in the fierce market competition.Through the design of the"Yihe"IP image,we can deeply root the Hubei regional characteristic"He"in the essence of the brand and enhance the emotional experience of packaging design.By combining IP image with packaging design,we aim to rethink the appearance of Yunhe brand salt products and provide new ideas and directions for innovative design of Yunhe brand salt packaging.This article explores the practical methods of integrating IP image into salt packaging design,and uses the"Yihe"IP image design as a case study for in-depth analysis,aiming to enrich and expand the brand visual expression of salt packaging through this design approach.关键词
IP形象设计/云鹤牌/盐产品/包装设计Key words
ip image design/yunhe brand/salt products/package design分类
通用工业技术引用本文复制引用
王东篱.."一鹤"IP形象设计在盐产品包装中的应用研究[J].鞋类工艺与设计,2025,5(15):192-194,3.
