科学教育与博物馆2025，Vol.11Issue(4)：41-48,8.
新媒体语境下博物馆短视频传播策略探析
Research on the Communication Strategy of Museum Short Video in the Context of New Media:Take the Tiktok Account"Military Museum"as an Example
摘要
Abstract
The vigorous development of new media technology has brought great changes to the museum industry.The media form represented by short video has become an important channel for museums to carry out publicity and promotion and play the role of social education.Taking the account of"Military Museum",which has the largest number of Tiktok fans in the field of museums,as a typical example,this paper analyzes the advantages and characteristics of short video communication from the perspective of communication science,discusses the importance of short video communication in museums,and discusses the strategies to strengthen the communication effect.关键词
新媒体/博物馆/短视频/传播策略Key words
new media/museum/short video/communication strategy引用本文复制引用
高适..新媒体语境下博物馆短视频传播策略探析[J].科学教育与博物馆,2025,11(4):41-48,8.
