青岛大学学报（自然科学版）2025，Vol.38Issue(3)：68-76,9.DOI:10.3969/j.issn.1006-1037.2025.03.11
不同政府补贴策略下新能源汽车供应链定价决策
Pricing Decision of New Energy Vehicle Supply Chain under Different Government Subsidy Strategies
摘要
Abstract
A new energy vehicle(NEV)supply chain game decision model was constructed under three scenarios of no government subsidy,subsidy for customers who trade in their old fuel vehicles(FVs)for new energy vehicles(NEV-only subsidy),and subsidy for cus-tomers who trade in old FVs for a new FVs or NEVs(dual-subsidy),in which the govern-ment was incorporated into the supply chain comprising a manufacturer and a retailer.The aim was to research the optimal government subsidy strategy and its impact on the pricing decisions and operational performance of the NEV supply chain.The research shows that government subsidy mainly affects the pricing of NEVs and the recycling price of old FVs.The dual-subsidy policy can maximize the total sales volume of new vehicles,consumer surplus,and social welfare,while also generates the highest total fiscal expenditure.The government subsidy strategy interacts with consumers'environmental awareness and the durability of old vehicles,affecting the operational performance of the supply chain.An improvement in consumers'environmental awareness increases the trade-in demand of old customers.When the durability of old vehicles is low,the government's dual-subsidy poli-cy can bring higher profits to manufacturers and retailers.However,when the durability of old FVs is high,the government's NEV-only subsidy policy is always more beneficial to manufacturers and retailers.关键词
新能源汽车供应链/政府补贴/以旧换新/定价决策Key words
new energy vehicle supply chain/government subsidy/trade-in/pricing deci-sion分类
管理科学引用本文复制引用
唐娟,申子辰,龚本刚,张智超,刘志..不同政府补贴策略下新能源汽车供应链定价决策[J].青岛大学学报（自然科学版）,2025,38(3):68-76,9.基金项目
安徽省哲学社会科学规划一般项目(批准号:AHSKY2023D019)资助. （批准号:AHSKY2023D019）
