中国农业资源与区划2025，Vol.46Issue(6)：24-35,12.DOI:10.7621/cjarrp.1005-9121.20250603
信息传递与社会模仿:同群效应对农户化肥减量行为的影响
INFORMATION TRANSMISSION AND SOCIAL IMITATION:THE IMPACT OF PEER EFFECTS INFLUENCE FARMERS'FERTILIZER REDUCTION BEHAVIOR
摘要
Abstract
This research aims to study the mechanism and path of the same peer effect on farmers'chemical fertilizer reduction,and puts forward corresponding countermeasures.Based on the survey data of 1 488 farmers in Jiangxi province,the Probit model and the moderating effect model was used to study the impact of the peer effect on farmers'fertilizer reduction behavior.And the plot size,non-agricultural employment and cultivated land mechanized production was used as moderating variables to analyze the fertilizer reduction behavior of farmers under the same peer effect.The results showed that:(1)There was a peer effect in the reduction behavior of farmers'chemical fertilizer;(2)There were differences in fertilizer reduction behavior among farmers with individual characteristics and topographic differences;(3)Farmers who joined cooperatives played a"leading"role in reducing the amount of chemical fertilizers of farmers;(4)Plot size,non-farm employment and mechanized production of cultivated land all had inhibitory effects on the peer effect.Finally,it proposes the following countermeasures to guide farmers'fertilizer reduction behavior.(1)It should attach great importance to and make use of the cohort effect of farmers,and promote the reduction of chemical fertilizers in farmers;(2)It should promote the reduction of chemical fertilizer in farmers under different terrains according to local conditions,and effectively promote the reduction of chemical fertilizer in farmers through technical and policy means;(3)It should increase policy support for the reduction of chemical fertilizers by cooperatives and other new agricultural business entities,and strengthen the"leading"role;(4)Additionally,it should pay much attention to the differences in agricultural production factors of rural households and optimize policy support.关键词
同群效应/化肥减量/合作社/信息传递/社会模仿/农业生产要素Key words
peer effect/fertilizer reduction/cooperatives/information transfer/social imitation/agricultural pro-duction factors分类
管理科学引用本文复制引用
蒋正中,廖彩荣,陈美球..信息传递与社会模仿:同群效应对农户化肥减量行为的影响[J].中国农业资源与区划,2025,46(6):24-35,12.基金项目
国家自然科学基金项目"不同经营主体的环境友好型技术采纳行为、相互影响机理及激励对策研究——以测土配方施肥技术为例"(71964016) （71964016）
国家自然科学基金项目"新型农业经营主体的生态耕种行为及其效益测度——以江西省为例"(42461041) （42461041）
