中北大学学报（社会科学版）2025，Vol.41Issue(5)：86-92,7.DOI:10.62756/xbsk.1673-1646.2025115
人技平衡与多元共创:"技术-平台"驱动下国产动画的视觉表达与创作模式
Balance Between Humanities and Technology and Diverse Co-Creation:Visual Expression and Creative Models in Chinese Animation Driven by Technology-Platform
摘要
Abstract
In the wave of digitization,Chinese animation is undergoing profound changes,with digital technology and platform ecology serving as key drivers of its development.Digital technologies empowered the visual expression of Chinese animation,facilitated the visual presentation of traditional culture,unleashed the expressive power of visual language,and enhanced communication effects through"miniaturized"visual narratives.Yet in technological application,there was a need to balance humanistic connotations with formal innovation.Platform ecosystems reshaped text creation through traffic logic and user-generated content mod-els,fostered user-co-created animation texts,explored hyper textual interactive animations,and actively par-ticipated in IP incubation to output industrial momentum.However,attention was paid to copyright and qual-ity issues in diverse co-creation environments.Technologies and platforms worked in tandem,propelling domestic animation to become an innovative carrier for inheriting traditional culture,connecting with youth while covering all age groups,and promoting the integration of subculture and mainstream culture.Now,adhering to"balance of humanities and technology"and"diverse co-creation"is essential to avoid technologi-cal alienation and achieve the unity of cultural value and industrial benefits.关键词
国产动画/数字技术/平台生态/视觉表达/文本生产Key words
Chinese animation/digital technology/platform ecosystem/visual expression/text production分类
社会科学引用本文复制引用
赵丽瑾,赵明鑫..人技平衡与多元共创:"技术-平台"驱动下国产动画的视觉表达与创作模式[J].中北大学学报（社会科学版）,2025,41(5):86-92,7.基金项目
国家社会科学基金一般项目:算法驱动下网络文艺的智能化创新与社会影响研究(21BZW057) （21BZW057）
