机电工程技术2025，Vol.54Issue(15)：40-44,5.DOI:10.3969/j.issn.1009-9492.2025.15.007
基于QFD模型的比亚迪电动汽车设计需求及优化研究
Research on Design Requirements and Optimization of BYD Electric Vehicle Based on QFD Model
摘要
Abstract
The"Industry 4.0 era"leads the trend of new manufacturing,"Made in China 2025"promotes China's transformation from a manufacturing power to a manufacturing power,and with the country's promotion of the concept of green environmental protection,electric vehicles become a new direction for the future automotive industry.While achieving achievements,its market popularity still faces many challenges,such as high cost,high battery price,and insufficient battery range.In order to solve these problems,manufacturers need to constantly adapt to changes in market demand,strengthen product design and function updates and improvements.Quality function development(QFD)is taken as the framework and questionnaire method is used to study the development trend of electric vehicles in the market,and BYD Company is taken as an example for research and analysis.Through the method of QFD,the user needs and product design are combined to determine the key factors of electric vehicles in the market,and the corresponding improvement plan is proposed to convert what users need to how enterprises do.The research results provide direction planning for pure electric vehicle research and development projects,and have certain reference value for the future development of the electric vehicle industry.关键词
质量功能展开/比亚迪/电动汽车/市场需求/产品设计Key words
quality function deployment(QFD)/BYD/electric vehicles/market demand/product design分类
交通工程引用本文复制引用
岳志春,鉴乐妍..基于QFD模型的比亚迪电动汽车设计需求及优化研究[J].机电工程技术,2025,54(15):40-44,5.基金项目
河北省社会科学基金项目(HB22GL013) （HB22GL013）
