设计2025，Vol.38Issue(13)：6-10,5.
产消共创视角下博物馆文创产品设计策略研究
A STUDY OF DESIGN STRATEGIES FOR MUSEUM CULTURAL AND CREATIVE PRODUCTS FROM THE PERSPECTIVE OF PROSUMER CO-CREATION
摘要
Abstract
Museum cultural and creative products(MCCPs),serving as a key vehicle for activating the value of cultural relics,face severe constraints on cultural dissemination efficacy and industry sustainable development due to pronounced homogenization.Addressing this issue from a design perspective,this study introduces Prosumer Collaboration theory,constructing a"Four-Dimensional Role Model"for prosumers and a"Value Triangle Reconstruction Framework of Human-Object-Museum".Research demonstrates that systematically categorizing users into four collaborative roles—Selector,Inputter,Assembler,and Designer—and establishing a dynamic"participation degree-stage"collaboration mechanism effectively lowers participation barriers and stimulates cultural product innovation;that digitally deconstructing cultural relic resources into"recombinable creative materials",combined with user-deepened narrative construction and modular customization,significantly enhances the precision of cultural translation and emotional resonance;and that the feasibility of the proposed model is demonstrated through representative cases.The value of this study lies in constructing a refined user role model and its collaborative design pathway,enriching the application of collaborative design theory in MCCP design,promoting a museum paradigm shift from"production-oriented"to"user value co-creation-oriented",and providing a design paradigm for the high-quality development of the cultural industry.关键词
产品创新设计/产消共创/博物馆文创产品/设计策略/产品设计Key words
Product innovation design/Prosumer co-creation/Museum cultural and creative products/Design strategies/Product design分类
社会科学引用本文复制引用
晋漪萌,袁珣航..产消共创视角下博物馆文创产品设计策略研究[J].设计,2025,38(13):6-10,5.基金项目
2025年度陕西省哲学社会科学研究专项(项目编号:2025QN0468) （项目编号:2025QN0468）
陕西省教育厅科研计划项目资助(项目编号:24JK0046) （项目编号:24JK0046）
陕西科技大学博士科研启动基金(项目编号:126022406) （项目编号:126022406）
