设计2025，Vol.38Issue(13)：11-15,5.
基于AHP层次分析法的壮族刺绣元素在服饰文创设计中的应用研究
RESEARCH ON THE APPLICATION OF ZHUANG EMBROIDERY ELEMENTS IN CLOTHING CULTURAL AND CREATIVE DESIGN BASED ON AHP
摘要
Abstract
Zhuang embroidery is celebrated for its sophisticated techniques,symbolic motifs,and vibrant color schemes,often referred to as the"dance on the tip of a needle".This study aims to investigate the design pathways and diversified expression strategies of Zhuang embroidery in fashion-related cultural and creative products.An emotion-driven design framework was employed to hierarchically categorize Zhuang embroidery elements.The Analytic Hierarchy Process(AHP)was then applied to quantitatively assess and calculate the weights of design criteria across different levels.Based on the ranked weights,digital transformation techniques—including motif extraction,recombination,and application—were utilized to guide the development of embroidery-themed cultural products.The study generated weighted scores and a prioritized ranking of indicators for Zhuang embroidery.In practice,this guided the systematic digital translation of core cultural elements and their successful integration into fashion cultural and creative product design.The AHP method offers a reliable approach for quantitatively evaluating and prioritizing design elements in Zhuang embroidery.This contributes to the sustainable transformation of intangible cultural heritage within contemporary design practices,and provides a theoretical and methodological reference for the revitalization of other traditional crafts.关键词
传统文化/壮族刺绣/服饰文创/AHP层次分析法/数字化转译/量化筛选/权重判断Key words
Traditional cultural/Zhuang embroidery/Clothing and cultural creativity/Analytic hierarchy process(AHP)/Digital translation/Quantitative screening/Weight judgment分类
通用工业技术引用本文复制引用
汪靖,吴亮..基于AHP层次分析法的壮族刺绣元素在服饰文创设计中的应用研究[J].设计,2025,38(13):11-15,5.基金项目
上海市高等教育学会2024年度规划课题"基于新质生产力需求的高校与产业联合培养艺术设计人才的模式创新与实践"(2QYB24176) （2QYB24176）
中国工艺美术学会2024年度工艺美术科研课题"数智孪生技术在珠绣工艺中的应用研究"(CNACS2024-II-5) （CNACS2024-II-5）
