设计2025，Vol.38Issue(15)：6-9,4.
工业形象传播视角的"武汉礼物"设计研究
DESIGN STRATEGY OF"WUHAN GIFTS"FROM THE PERSPECTIVE OF INDUSTRIAL IMAGE COMMUNICATION
摘要
Abstract
To address the phenomenon of"industrial culture aphasia"in the design and development of"Wuhan Gifts",this study explores design and development strategies for"Wuhan Gifts"from the perspective of industrial image communication.Based on the 5W theory of communication studies,this research analyzes the issues existing in the aspects of communicators,content,media,audience,and effects of"Wuhan Gifts".Corresponding communication and design models are constructed,improvement strategies are proposed,design practices are completed,and validations are conducted.A Wuhan industrial image communication model and a"Wuhan Gifts"design model based on the 5W theory are constructed.Relying on the aforementioned models and improvement strategies,the expressive dimensions of Wuhan's urban culture are enriched,and the continuous innovation of"Wuhan Gifts"is promoted.关键词
武汉礼物/5W传播模式/工业形象/设计策略/城市文化Key words
Wuhan Gifts/5W communication model/Industrial image/Design strategy/Urban culture分类
社会科学引用本文复制引用
翁春萌,巩汉林,吝彦霏..工业形象传播视角的"武汉礼物"设计研究[J].设计,2025,38(15):6-9,4.基金项目
武汉市社科基金后期资助重点项目《武汉工业形象在文创产品中的设计表达研究》(项目编号:2021009) （项目编号:2021009）
