设计2025，Vol.38Issue(15)：16-20,5.
基于文化基因转译的徽州文创产品设计研究
RESEARCH ON HUIZHOU CULTURAL AND CREATIVE PRODUCT DESIGN BASED ON THE THEORY OF CULTURAL GENE TRANSLATION
摘要
Abstract
In the context of the national'14th Five-Year Plan'strategy for the integrated development of culture and tourism and the policy of Anhui Province to build a'world-class leisure and holiday tourism destination in the Greater Huangshan Mountain',the innovative inheritance and digital transformation of Huizhou culture has become a key proposition,which relies on its unique architectural,technological and philosophical systems to build up a rich cultural gene,Huizhou culture relies on its unique architecture,craftsmanship and philosophical system to build up a rich cultural gene,but the current stage of cultural and creative product design exists in the phenomenon of serious homogenisation,shallow cultural connotation,the lack of user interactive experience and other practical dilemmas.To address the above problems,this study follows the theory of cultural gene translation,proposes the three-dimensional cultural level analysis method of'material-behavioural-spiritual',systematically mines the hidden cultural genes such as Huizhou architectural form,traditional craftsmanship and the spirit of Cheng-Zhu science,and creates a digital translation pathway of cultural elements by combining the digital design with the Augmented Reality(AR)technology,so as to create a digital translation pathway of cultural elements.Combining digital design and augmented reality(AR)technology to create a digital translation pathway for cultural elements,breaking the single mode of copying traditional symbols,and realising the innovative transformation of cultural genes in a multi-dimensional perspective,providing theoretical and practical references for the living inheritance of Huizhou culture,and at the same time,providing a promotable paradigm for the upgrade of the regional cultural heritage in terms of digital innovation and the cultural and tourism industry.关键词
徽州文化/文化基因转译/数字化设计/文创产品/活态传承Key words
Huizhou Culture/Cultural Gene Translation/Digital Design/Cultural Creative Products/Living Inheritance分类
信息技术与安全科学引用本文复制引用
刘嘉颖,朱春晓,殷晓晨..基于文化基因转译的徽州文创产品设计研究[J].设计,2025,38(15):16-20,5.基金项目
本文受中央高校基本科研业务费专项资金资助(PA2024GDSK0080) （PA2024GDSK0080）
