设计2025，Vol.38Issue(16)：6-10,5.
基于行为感知影响模型的哈工大航天馆数字展示设计研究
RESEARCH ON DIGITAL DISPLAY DESIGN OF HIT SPACE MUSEUM BASED ON THE BEHAVIOURAL PERCEPTION INFLUENCE MODEL
摘要
Abstract
Digital display affects the display quality and tour perception in tourism communication.Based on the tourists'perception of touring behaviour,the article uses the rooting theory to discover the influencing factors,puts forward the hypothesis of influencing mechanism by combining with the TAM technology acceptance model,and finally constructs the structural equation model to verify the hypothesis,revealing the mechanism and influencing path of the digital display influencing the perception of touring.The study builds a'driving ring-follower ring'model of the perceptual influence of tour behaviour in digital display space,and uses the updated design scheme of HIT Space Museum to validate the model,and proposes design strategies such as controlling the source of perceptual power,triggering the intermediary of conduction,matching the ease of perception with the digital technology,paying attention to the digital transformation of tourism,and designing a return to tour experience,with a view to helping the design strategy of digital display to facilitate the tour experience.It proposes design strategies such as controlling the perceptual power source,triggering the conduction intermediary,matching digital technology with perceptual ease of use,paying attention to the digital transformation of tourism and returning the design to the tour experience,with a view to assisting the digital display to promote the development of special cultural tourism and cultural dissemination.关键词
数字展示设计/行为感知/扎根理论/结构方程模型/设计策略Key words
Digital display design/Behavior perception/Grounded theory/Structural equation model/Design strategy分类
社会科学引用本文复制引用
郭铮,朱逊,张雅倩..基于行为感知影响模型的哈工大航天馆数字展示设计研究[J].设计,2025,38(16):6-10,5.基金项目
黑龙江省科技创新基地奖励项目,项目编号:JD24A015 （）
黑龙江省文化和旅游科研课题重点课题,项目编号:2024WL03. （）
